Notes

Representation

How different things are represented in the media:
Gender
Age
Religion
Communities
etc.

Ideology - Belief system
Skewed ideology - Belief system isn't right

Active + Passive

Active: Questions the media
Filter and adapt to content in the media
Uses and gratifications

Passive: Believe everything in the media
Negative impact
Hypodermic Syringe
Issues about violence?
" " sexual content?
" " representation?
Positive impact/role models?
Positive role models -
Copycat - want to look like people represented in the media
Copycat violence?
Moral panic - when the media cause fear about new technology
Jamie Bulger case - 2 young boys murder a toddler - saw it on a film - COPYCAT VIOLENCE

Use of stereotypes/countertypes - Perkins, 1979
Not all stereotypes are negative

Representation of women - Mulvey, 1975
Representation of men - Earp and Katz, 1999

Representation of gay people - Butler, 1993

Alvarado, 1987 - ethnicity "exotic, dangerous, humorous, pitied".

Dominant Ideology - Ideology everyone shares


Legal and Ethical

Legal - copyright infringement? illegal downloading - SOUNDTRACK + FILM

Ethical - offensive material? Sensationalism? - exaggerate something's importance- Censorship?

Digital economy bill - ISP track downloads - internet ban

British
Board
  of
Film
Classification - bbfc.co.uk

Different to the USA

ASA - cap.org.uk/Advertising-Codes.aspx

Movie posters have to be inoffensive




HTTYD 2

Issues of violence - a few parents of young children complained that there was too much violence in the movie meant for families