Friday, 17 April 2015

Notes

Convergence- when two things come together/join. e.g. two companies joining together.

Institutional convergence- when companies work together and produce a product it is called. e.g. Warp and channel 4 to produce this is England.

Distribution- how the product reaches the audience, how it is advertised and promoted.

The first definition means how the film gets to us.

Ways we can watch a film:
-Cinema
-DVD (home entertainment)
-Internet streaming. (YouTube, Netflix, Blinkbox, LoveFilm are all pay per view). Can view on TV, laptop, tablet, computer, I-pod, phone.
-TV (On demand e.g. sky, virgin, TalkTalk, BT)
-VHS
-Consoles (Can stream films)

Analogue methods-old media.
Digital methods-new media.

Technological convergence-when technologies come together and this provides new services for the audience (smartphone-phone, computer, camera, mp3 player, maps, and web)

Digital native- someone who has grown up with technology, born after 1995. (Grown up with the internet)

The internet used to be called the arpernet, used by the military. The internet is different to the world wide web. The world wide web is a service that anyone who doesn't understand computer coding can use. In 1991 Sir Tim Berners-Lee invented the world wide web.

Films can be downloaded illegally.

Advertising and Promotion- marketing the film to create maximum awareness to a specific target audience.

Ways a film is marketed:
-TV advert
-cinema adverts
-billboards (film posters)
-leaflets
-magazine adverts
-film posters (star persona)
-internet adverts
-merchandise
-premiere (press conference that gets publicised in the media)
-Trailers (teaser trailers=very short trailers shown in cinemas mainly, occasionally online), (theatrical trailer=full trailer shown in cinema and online), (TV adverts/trailers= different trailer due to time, TV  adverts are shorter)
-radio
-busses (film posters on the side containing the star persona)
-film reviews (empire, total film, independent, BBC-mark camode)
-Apps
-Rotten tomatoes/meta critic (film review sites)
-film festival
-promotional events (big events that gets the press' attention and these stories then sold to the media)
-in-store/citywide promotions e.g. Paddington in Paddington station.
-product placement (real companies paying the film producer to put their products in)
-websites
-web banners
-social media (actors putting pictures on instagram, film having their own accounts)

Technical convergence:
David Gauntlett 2002 discussed the rise of web 2.0.
This is the change in the internet being static, one way form of communication to a two way interactive medium. (in web 2.0 we can now comment on things, create out own blogs etc...)

UGC=user generated context

Media corporations have now taken back some power e.g. videos on YouTube can be taken down if their are copy right issues.​

Monday, 16 March 2015

LO4 - Analysis of legal and ethical issues

Representation

 Active and Passive
 When audience theories first began in the 1930's, Theodore Adorno developed the "hypodermic syringe" theory by stating that media has a negative impact. This meant he thought the mass audience believed everything they saw or heard, and this theory assumes that the audience is passive. This means the audience in terms of media, don't think for themselves, and are very heavily influenced by the media without having their own opinions about it.
This brought up many questions like the issues of violence, sexual content and representation. If audiences were being fully influenced by the content in media, wouldn't the ideas presented in media products instantly start appearing in audiences?
Later into the 20th century, people realised the audience isn't completely influenced by the media they see. They don't believe everything they see or hear, and are able to develop their own opinion about what is portrayed in the media. This is called an active audience, and is generally the idea we use with audiences today. However, there are still ideas of the audience being influenced by media because of cases like the Jamie Bulger case, in which two young boys murder a toddler. Afterwards they stated the reason they did it was because they saw it on a film. This is an example of copycat violence, in which the media portrays violence that an audience is heavily influenced by and copies it. The copycat theory can be applied to other ideas such as body image and ethnicity.
This applies to HTTYD 2 as there are scenes of violence, where people are fighting, dragons are attacking, one kills another and there is even an on-screen death. However, no blood is shown to keep the film within the PG rating.
The BBFC regulations for HTTYD 2 state that there are moments of threat and violence.
This means that the film is rated PG - Parental Guidance - as there may be some scenes which might be upsetting for young children.
The poster, advertising a family film, obviously is appropriate for everyone. There is no violence, reference to drinking or drugs or any show of threat. It simply connotes the idea of adventure and displays the characters as exciting in their colourful, interesting setting.




HTTYD 2's effect on audiences

As it's a family film, it doesn't have any extreme graphic violence, bad morals or mature content. However, representation is still an issue in all films.
The problem with representation is mainly stereotypes. Not all stereotypes are bad, but most go on the dominant ideology of the mass audience. A dominant ideology is an idea that everyone shares.
One of the most common stereotypes is with women and their body shapes. In the majority of films, women are always represented as thin beautiful women, and any women who are overweight or not so pretty are considered gag characters like Pitch Perfect's "Fat Amy". In httyd 2, body image is also an issue, as all of the main featured women have thin waists and none are overweight or overly different in any way.
However, their face designs go against what is conventionally pretty, with unusual features and lots of variation. This goes against the stereotype which most films, and animated ones too, comply to, using overly attractive women with perfect bodies and faces.
One way httyd 2 is daring in terms of family films is how they reveal a character is gay. This came as a shock to many people, and how I see it, this is a good thing. That's because no one had any idea that he would be gay, because he isn't represented with the stereotypical characteristics of a gay person.
Another way httyd 2 represents social minorities is by portraying a disabled main character. This character isn't pitied or idolized, he is just seen how everyone else is seen, as an equal. This goes against media and society's ideologies of how disabled people should always be treated differently. Even though he's not idolized for this reason, he is still a good role model for audiences as he is the main character, with good morals and realistic, likeable qualities.

One issue httyd 2 has with representation is the lack of variations in race. All the characters are white and voiced by white people... Apart from the villain.

There are still many issues with race in today's films. Part of the reason most of the characters are white is because the film is set in the north, where it would be unlikely for there to be people of many different races. Another reason could be the fact that it is set hundreds of years ago, when there wasn't as much variation, race-wise, in any given country.
These reasons still don't target the fact that it's only the villain that's voiced by a man of a different race. This representation could influence audience ideas of ethnicity and race, especially in children, in a negative way.

LO3 - Advertising and Distribution

How the product reaches the audience

In this day and age, there are many more ways of viewing a film than there was 100 years ago.
In the 20th century, before advanced technology, people had to go to the cinema to watch everything: there were no televisions at all until the 1930s. As technology advanced, televisions were invented, allowing people to watch things right in their own home. By the end of the seventies we were able to watch films at home too, with video cassettes.
As technology has advanced, more and more ways of watching films have surfaced. Even though there aren't many people that watch films on video cassette any more, the amount of other methods just keeps on increasing.
Nowadays we can watch a film as a DVD on television or digitally on Netflix or Sky Movies, on our tablets, smartphones, games console, computer... the reason there are now so many different ways to watch a film is down to technological convergence. This is when all sorts of different types of media come together to create different forms. For example, now rather than having to buy a newspaper to read articles, we can find news articles online. Now we can browse the web and watch YouTube on an Xbox. We can use document apps on our tablets to write documents like we would in Microsoft Word.

Watching httyd 2 on Netflix on an Xbox is a form of converged technology. It's being watched digitally, which means we don't need a DVD to watch it as it's streaming live from the internet. This is convergence because it's using a games console, to stream something over the internet, with Netflix which is also an app in itself.
Another way we can watch httyd 2 is on a laptop or computer. There are different ways to do this, as you can also access Netflix from computers and laptops. Apart from Netflix, other ways we can watch httyd 2 include buying the DVD to put into the laptop or computer. Nowadays, most computers and laptops have disc ports that don't only install programs, but also play CD's and DVD's. This is technological convergence because only televisions used to be able to play DVD's with a DVD and video player. If a person doesn't want to buy the DVD, they can also buy the film in digital form online, from websites like Amazon and even YouTube.

HTTYD 2 earned $618.9m in the box office.
As of February 2015, 7.5 million home entertainment units have been sold worldwide.


How it is advertised and promoted

As well as having more ways for the audience to watch the film via new converging technology, the company had more ways to actually advertise the film. Ways the film has been advertised includes billboards, trailers (television and cinema), magazines, posters and on websites.


Notes

Convergence

In terms of media and technology, convergence is the merging of different mediums rather than them staying separate. An example is television and e-media: it's becoming more and more common for websites to be able to be accessed on a television as well as a computer.
Technological convergence is when technologies come together which provides new services for the audience, like smartphones: these can act as both a phone and a computer that can access the internet.

How the Product Reaches the Audience

This is how the film gets to us. Ways we can watch a film include:

  • In the cinema
  • On a television
  • On a laptop
  • On a phone
  • On a tablet

Monday, 9 March 2015

LO2 - Audience analysis

This is a moodboard describing the general audience for the film How To Train Your Dragon 2:
This family would fall under B in the ABC1 classification of socio-economic groups. This means they are middle class. The father is a professional which brings the family income. In the National Readership Survey's lifestyle classification, they would come under settled suburbans. This is because they are quite well off with older children, and live in the suburbs.

There isn't really any sort of gender-bias as to the audience for this film. It's a family movie, meaning dads and sons, and mothers and daughters too. It's got aspects of genres that boys usually prefer - like the action - and a little bit of romance, too, for stereotypical girls - and also themes both genders can get excited about like adventure and fantasy. It doesn't sexualise the female characters (FAMILY film...), but also doesn't show the protagonist - the hero - to be some indestructible guy who will always be able to save the day. There are really no gender-specific preferences to this film, as its themes, characters and story can easily appeal to anyone.


In terms of age, a person could look at the poster, trailers and merchandise for this film and instantly label it as a kid's film. However, there are certain aspects of this film that lead me to think it's not so much just kids but families with older children.

Sure, it's got its light-hearted humour and pretty dragons, but there are also dark themes in this film which include death, mutilation (maybe exaggerating there) and even mind control. (NOT exaggerating there.)





These sorts of things could potentially terrify some young kids, and when it originally came out in cinemas there were even some parent complaints that they had to leave because the film was too frightening for their child.

That being said, this film seems to appeal to most other ages, with a huge fan base ranging from 10-year-olds to people in their twenties and older. It can easily keep most adults and teenagers engrossed as well as children, because of the exciting action and adventure. There are also more mature - even though not frightening - themes that could potentially click with adults more easily than children. For example, a reunion scene between a man and his wife after being apart for 20 years is just as sincerely heartfelt as any similar scene would be in live action. There's no false-feeling instant happiness, but raw emotion that animated films aimed at kids are sometimes too frightened to show. This is what I think can appeal to an adult audience properly, instead of just being some kiddie cartoon for the children.

The lifestyle of a person whom might enjoy How to Train Your Dragon 2 would obviously be someone who enjoys watching films. Maybe even that can be narrowed down further, to a person who is an avid fan of animated films. Another way we can narrow THAT down is to say said person could be a dedicated DreamWorks fan.

This person could be someone who loves to go to the cinema, and has plenty of free time to do that. Or they could have a huge DVD collection which they needed an addition to.
They could be a parent whose child desperately wanted to see it, and ended up quite enjoying it themselves. There is quite a varied idea of the stereotypical lifestyle of a person who'd enjoy this film, only that they'd have to have the free time to be able to want to watch it.

The target audience for any big film are people with enough disposable income to be able to afford to see the film in cinema, or buy it on DVD, or rent it digitally or however they would get it. If their spending power allowed them enough disposable income, their NRS (National Readership Survey) grade would be somewhere in the ABC1 category.

The NRS grading system is a socio-economic system that grades people according to their income and career. The sections go as follows:
  • A - Higher managerial, administrative and professional
  • B - Intermediate managerial, administrative and professional
  • C1 - Supervisory, clerical and junior managerial, administrative and professional
  • C2 - Skilled manual workers
  • D - Semi-skilled and unskilled manual workers
  • E - State pensioners, casual and lowest grade workers, unemployed with state benefits only
People in grades A to C1 are the people who are most likely to choose to spend money on How to Train Your Dragon 2, because they are the people who can afford it the most.

Uses and Gratifications


The most obvious use of How to Train Your Dragon 2 is escapism. It's not real life, it's clear fantasy and adventure, and it allows the viewer to escape real life temporarily and relax.

Because it has a large fan base it can also be used for building personal relationships. (Surprisingly for some, it has a very large fan base, ranging from 12-year-olds to young adults in their twenties, both male and female.) There are fans on most social networking sites like Tumblr and Instagram. This means fans can communicate with each other and meet other people who are fans of the film and franchise, therefore building personal relationships.
For younger children, HTTYD 2 can also be used for surveillance. It's a classic tale of good against evil, like in most animated films. This means children find out information about how we have to side with the "good" people as opposed to the "bad" people. Most animated films have an aspect of surveillance as they nearly always have a moral of some sort to teach to children.

Monday, 12 January 2015

LO1 - Analysis of How to Train Your Dragon 2

In this vlog I'll be studying the film How to Train Your Dragon 2*, which was released in summer 2014. I'll try to generally not reveal too much about the plot but beware of the odd spoiler!

Purpose

The purpose of the film is to entertain. It does this by making the film as engaging as possible to its target audience. If a film does a good job of engaging and entertaining its audience it will almost always be successful.


Genre

We can work out the genre of the film from the narrative and dialogue and what actually happens, and the soundtrack and characters and the way they behave. The genre of httyd 2 is mainly fantasy, which is obvious, because there are dragons flying around everywhere. It's even in the name.




Another genre that's pretty obvious is family. The majority of animated movies are generally for kids or at least families. We know it's for families because it's got all the colourful exciting stuff for kids, but there are also some jokes that maybe only older kids and adults would get. Plus, we can tell it's not primarily for young kids because there are some pretty frightening scenes, which were actually occasionally complained about by parents when the film came out in the cinema.
Other genres httyd 2 fits into include action. It can be described as action because of the thrilling battle scenes.

Form

The form of httyd 2 is a feature-length animated film that was distributed in cinemas worldwide. We can tell it's a feature film because of its length, which is an hour and forty-two minutes.

Style

The style of httyd 2 is CGI animation. They used new animation programs like Apollo, Premo and Torch so the animation style is very modern. In terms of filmmaking the style of the film is very conventional, meaning there isn't any unusual shots or editing.





Content and meaning

Mise en scene

In terms of mise-en-scene, the location is denoted very clearly at the very beginning, shown by the visuals and the voiceover to be the island of Berk. It's a small island by what we see, which could connote exploration, or isolation. The sea suggests it's a cold-ish area, which connotes places in the North like Norway and Denmark, which also connotes to Vikings.
Costume consists of fur hoods, armour, gloves, studded fur skirts, leggings, boots, parkas, helmets and a flight suit. All of this, apart from the flight suit and especially the helmets, again connote Vikings and Viking stereotypes with the horned helmets. The more unconventional costumes however, like the flight suit and Valka's... dragon suit? Connote that the story isn't completely fictional, it's fantasy, and not fully loyal to real history.



Props that are denoted include a pencil and map, swords, a fire sword, clubs, shields, staffs, and bows and arrows. Apart from the pencil and map, all of these props connote battle, war and violence. Again this builds on the Viking stereotypes.
Because of some of the genres, there are lots of colours denoted in the film. The beginning sequence denotes an array of different colours, so does the dragon sanctuary and the end sequence, so eventually the audience can associate the bright, saturated colours with all the different dragons featured in these scenes. The bright colours connote fun, happiness and freedom. There are also times in the film where it isn't as colourful, and this connotes sadness and hopelessness. So obviously these darker, less saturated colours are used in some of the sadder scenes.
Again, the lighting is at its brightest around the parts of the film that feature the dragons. It's also generally more high-key that's denoted when everything seems to be going right for Hiccup, the main character. The light connotes happiness, peace and goodness. However, there are some darker scenes, one especially low-key scene that's denoted is when Hiccup discovers his long lost mother. This shot is very, very shadowy, and there's lots of blackness, which connotes mystery and fear.
Gestures that are denoted in the film include fighting, imitating other characters, hugging, drawing, grabbing shoulders, pointing, putting a hand out to dragons, waving staffs, crying, fighting and flying. Lots and lots of flying. All of these gestures connote to the genres of the film: the hugging and drawing connotes innocence and shows us why it's a family film. Putting a hand out to a dragon connotes gentleness and peace, like a person should be with a real animal. Which also explains why a genre of the film is fantasy - the dragons are obviously not real creatures, and the flying and interacting with the dragons connotes fantasy. The fighting and waving the staffs connote violence and the staffs especially connote control. These gestures and meanings show another genre of the film, action.

Camerawork

There are many different shots denoted in the film. The film begins with a tilt shot, the camera tilting up and bringing Berk into view. After that, the most common shots that are denoted include panning, close-ups, follow shots (especially in flying scenes), mid-shots, very wide shots, over-the-shoulder shots and low and high-angle shots. There are also some uses of less common shots, like the point of view shot, and the extreme close-up.
The tilt, pan and very wide shots are usually used to determine a location, and the tilt and pan are generally used to be as if the audience were looking round. Close-ups and over-the-shoulder shots are generally used to show emotion. Mid-shots and follow shots are there to show the audience what the character is doing. The point-of-view shot in this film is to show what Hiccup and Toothless are experiencing when they crash. This engages the audience and makes the scene exciting.
There is one use of an extreme close-up at the very end of the film. This connotes the significance of the mark on Hiccup's forehead, and shows extreme details and emotion.



The use of low and high angles can also connote dominance and subordinance. In times where there's danger for example, the villain is portrayed in a low-angle shot to show that he has dominance over the other character.

Editing

There are many editing techniques used in httyd 2, the ones used the most include jumpcutting, shot-reverse-shot, flashbacks and cross cutting. There are also some others like dissolves, eyeline matches and colour effects.
The main form of editing in every trailer, film and TV show you'll watch are transitions. Every time a shot changes to a different one is a transition, and they are there to show ellipsis, which is the passage of time.
Jumpcutting is when each shot is different, but it focuses on the same character carrying on the same action. If the shot changed and Eret was suddenly stood still, the continuity wouldn't look right.
Shot-reverse-shot is typical of film conversations between characters. There's generally a few master shots in between as the characters are talking to establish the space between them. Shot-reverse-shot can apply to almost any editing technique, such as an eyeline match - there is a shot of the character, then what the character is seeing, then another shot of the character: shot, reverse, shot.
Flashbacks can give characters deeper backstories, and in this film they have visual effects that distort the image so we can tell it's a flashback. The transitions used for the flashbacks in this film are dissolves, which is when one shot merges into another.
Because there are lots of characters doing lots of things in lots of different places, there is lots of cross cutting to show the audience what all of the significant characters are doing. Cross cutting is just when the shot cuts from one location to another.
Another editing technique used in httyd 2 is colour effects. It's used in a point of view shot, showing that it's affecting the characters themselves. Using the colour in a point of view shot can create different meanings, for example in this instance the colour is very dull and the shot is blurry, but there's hints of red. This can connote that Toothless isn't thinking straight, as he can't see properly, and the red suggests danger.



Sound

In every film there are two types of sound: diegetic, and non-diegetic. Diegesis basically means the story world, or the world of narrative; meaning that diegetic sound is sound that is actually going on within the story. This includes dialogue, sound effects such as footsteps, explosions etcetera etcetera. This is usually covered during production, but sometimes sound effects like animal noises or prop noises are added in post-production, especially with animated films like httyd 2.
Non-diegetic sound then is sounds that aren't actually happening in the narrative, examples being voiceovers and the soundtrack. These are always sorted out in post-production.
All the sound in a film is there to create meaning. Sound effects and dialogue in particular are planned carefully during pre-production.
In httyd 2, by the time the logos at the start are finished and the film actually begins at about 57 seconds in, the soundtrack has already started and is beginning to engage the audience. At the very beginning we see a dragon fly across the sea, accompanied by the first diegetic sound we hear in the film. This sound creates meaning for the audience as it gives the audience the impression of the dragon flying, and going quite fast, even though we only get a quick glimpse of it. From then there are sounds which obviously denote a location near the sea, as we hear the rushing of waves, and sea birds making noises.
The non-diegetic soundtrack is still going when a voiceover starts at about 1 minute and 12 seconds in, which is another example of non-diegetic sound. Even though this voiceover is from an actual character in the film, it's non-diegetic because it doesn't add up to what is currently happening in the narrative, aka, we aren't seeing the character talk, as he isn't actually there.
At about 1 minute 28 seconds in, we are hearing dragons flying past again, and a flock of sheep are bleating, which are more diegetic sounds. This is still accompanied by the non-diegetic voiceover and soundtrack, and all together this gives the audience a lot of the stuff they need to know, as they are picking up the atmosphere of what's going on from the soundtrack, they're engaging because of the voiceover, and the sound effects are telling them exactly what's going on in the narrative.


Production process

Every element of mise-en-scene is covered in the three stages of production; pre-production, production, and post-production. Because it's an animated film, the production process for httyd 2 is a little bit different to a live action film. With live action the production process is organized and set out, whereas in CGI animation work can be done more flexibly.

Pre-production consists of mainly storyboarding, layouts (locations and costumes) and model sheets (how a character will show expression and how they appear. Planning aspects of live action that also apply to animation are also done in pre-production, like script-writing.
It's in production that most of the work is done. Layout artists make locations and shots that storyboard artists have drawn in 2D on paper into 3D, Modelers turn 2D concept art of characters into 3D virtual models and these go on to rigging and texturing to be readied for the actual animation process. Then, the model goes on to lighting, rigging (allowing the model to move) and animation, which is where animators make the actual sequences to be in the film by moving the models. As well as moving a character frame by frame, animators can also use motion capture to animate a character. However, they still have to add the details like facial movements, because these might not be included in what's captured in motion.
In post production, the objects are finalised by bringing all the different 3D elements together to create the final image, ready to film. All the animated shots are strung together so that they make sense and run smoothly. It's here that any fully rendered and animated deleted shots or sequences are taken from. Other stages of post production include the sound editing, which is when the voices of characters are recorded and synced to the sequence. 
In the end, all of the different elements of the film come together because people from all of the different stages of production can work together with each other.



*httyd 2 - will actually say the full name

LO1 - Investigating 20th Century Fox

1.    Ownership

Who owns the company? How is it structured? Are they a conglomerate? Do they operate as a cross media company? Are they an independent? Who have they worked with?

Hi I’m Abi and I’m studying the film company 20th Century Fox.
Some key words you’re going to need to know include conglomerate and subsidiary. A conglomerate is a large corporation which owns many other companies, which are the subsidiaries. 20th Century Fox is a subsidiary of the larger company 21st Century Fox, but is also a conglomerate in itself as it owns many subsidiaries such as Fox Star Studios, Blue Sky Studios and Fox Television Studios.
Unlike 20th Century Fox, there are companies called independent companies, such as Warp Films. An “Indie” company is not a subsidiary or conglomerate, as it operates by itself and makes its own products.
21st Century Fox is an example of Cross Media ownership, meaning it produces material for more than one type of media platform. A company with cross media ownership usually does this by owning subsidiaries which cover different media platforms.
A Public Service Broadcaster, or PSB, is funded by money from the public. An example is the BBC, which runs completely on money funded from the public by licence fees rather than using adverts.
A joint venture is when two separate companies join to work on a single product and earn mutual profit.

20th Century Fox has had joint ventures with companies such as CBS to make a company called CBS/Fox Video. It has also had a joint venture with STAR TV to make the Asian subsidiary Fox STAR Studios. It has also worked with companies for distribution only, an example being DreamWorks Animation, who signed a 5-year deal in August 2012 for 20th Century Fox to distribute their films.
It would be described as a cross media company, as it owns many different companies which produce for many different media platforms.


     2.    Operating Model

How do different parts of the company operate to work together to produce and promote products? How do different parts of the company work to produce products?

The operating model of 20th Century Fox can be described as both vertical and horizontal. The vertical ownership means the company has enough money to produce and distribute their own films and media products. The horizontal ownership means that 20th Century Fox doesn’t need to spend much money on advertising. This is because, as a cross media conglomerate, it owns many different media companies. This means it doesn’t have to pay for advertisements, as newspapers such as, TV channels and radio stations they advertise on are also owned by them. Synergy allows a film to be successfully advertised across all the horizontal media platforms.
At 20th Century Fox, there is enough money for all parts of production, distribution and consumption to be managed by the company on its own. Staff working in the pre-production, production and post-production parts of a film can work together to improve the finished result. For example, storyboard artists from pre-production can work with editors in post-production to help input original ideas for the finished product. Pre-production script writers can work with camera workers in the production process to help give the idea of what they were going for in the script. If many companies were used in pre-production, production and post-production, this wouldn’t be possible.


3.    Products

What types of media do they produce? Do they just specialise in one type of media products or many types? What main products that the company produces are well known? What is their main target audience or do they cater for a range of audiences with their products?

20th Century Fox produces many different types of media, including products in television, music, home video and film. It’s mostly recognized for its films, and has subsidiaries like TSG Entertainment, Blue Sky Studios and Fox Star Studios, which all create films.

20th Century Fox produces many, many films each year. Since the start of the 21st Century they have produced hundreds, including very well known ones such as The Day After Tomorrow, I Robot, the first two Star Wars trilogies, Mr and Mrs Smith, Marley and Me and Rise of the Planet of the Apes.
20th Century Fox also produces TV products, and has subsidiaries like Fox 21 Television Studios, 20th Television and 20th Century Fox Television, which produce products for TV like Futurama, New Girl, Bones, Prison Break, How I Met Your Mother, House, Glee and 24.

20th Century Fox has a subsidiary called Fox Music, which produces soundtracks to films produced by the main company. They have produced very famous soundtracks for films such as Titanic, Moulin Rouge, Anastasia, Romeo + Juliet and Alvin and the Chipmunks.

The subsidiary 20th Century Fox Home Entertainment distributes films from 20th Century Fox and other companies such as Dreamworks Animation and Relativity Media, for people to watch at home. As of today, 20th Century FoxHome Entertainment’s most succsessful DVD titles are the season box sets of The Simpsons. They have also distributed home entertainment for films such as Dr Dolittle 3, Joy Ride 2, Street Kings: Motor City and Marley and Me: The Puppy Years.

20th Century Fox produces products for a very wide range of audiences. Their audiences range from adult men, to families, to very young children, to teenage girls. The widest range of their audiences can be seen with the films they produce, like Ice Age: The Meltdown opposed to Hitman, and 27 Dresses opposed to The Day the Earth Stood Still.


4.    Market Position

How do we know they are successful company? How do they operate in relation to companies that offer the same products? Are they successful internationally or nationally?

We can tell that 20th Century Fox are a successful company because we see their logo everywhere. In films and media we see their logo/hear their theme tune in anything they have produced completely by them, co-produced or only produced for a different company. This way, we can see their name is included in many different places, which shows they are successful.

They have produced many successful films and film franchises, Avatar being 20th Century Fox’s most successful film to date based on box office revenue. Avatar earned almost 3 billion dollars worldwide, at 2.8 billion. 20th Century Fox also produced the films for the very successful Planet of the Apes franchise, the three films to date earning around 1 and a half billion dollars altogether. 20th Century Fox also produced the films for the X-Men franchise, which with 7 films combined has earned just over 3 billion dollars.

They are internationally successful, having as much of a presence in countries like the UK and countries in places like Asia rather than just the USA, where 20th Century Fox is based. They are so widespread because their name is found on so many different products.


5.    Competitors

Who are the main competitors to the organisation you have chosen? Why are they considered competitors based on the products the company makes? How does the organisation stand out from the competitors?

The main competitors to 20th Century Fox are companies such as the Walt Disney Company, which is a main competitor because it’s a company that also produces animated movies. 20th Century Fox produces and co-produces many animated movies, so this makes the Walt Disney Company a large competitor. 20th Century Fox stands out from this competitor because it produces products in a wide range of areas rather than predominantly animation. Although the Walt Disney Company does produce other media products, they are recognised for their animated movies.
Another competitor is the USA-based CBS Corporation. This is a mass media company, which makes a lot of the same types of media as 20th Century Fox, meaning they are a main competitor. 20th Century Fox stands out from this company because CBS mainly produces TV broadcasting and is recognised for this, whereas 20th Century Fox, although they do work in TV broadcasting, are mainly focused on film.

The NBCUniversal Company is also a competitor for 20th Century Fox. This USA-based company produces mass media products like 20th Century Fox, and again predominantly produce TV broadcasting. However, they merged with the company Universal to form NBCUniversal, and Universal is recognised as a film company meaning that this company gives 20th Century Fox competition in more than one area. 20th Century Fox stands out from this company because it produces media for all different audiences: children, adults, men, women, families and more. NBCUniversal focuses on products for more selective audiences, mainly adults.