This family would fall under B in the ABC1 classification of socio-economic groups. This means they are middle class. The father is a professional which brings the family income. In the National Readership Survey's lifestyle classification, they would come under settled suburbans. This is because they are quite well off with older children, and live in the suburbs.
There isn't really any sort of gender-bias as to the audience for this film. It's a family movie, meaning dads and sons, and mothers and daughters too. It's got aspects of genres that boys usually prefer - like the action - and a little bit of romance, too, for stereotypical girls - and also themes both genders can get excited about like adventure and fantasy. It doesn't sexualise the female characters (FAMILY film...), but also doesn't show the protagonist - the hero - to be some indestructible guy who will always be able to save the day. There are really no gender-specific preferences to this film, as its themes, characters and story can easily appeal to anyone.
In terms of age, a person could look at the poster, trailers and merchandise for this film and instantly label it as a kid's film. However, there are certain aspects of this film that lead me to think it's not so much just kids but families with older children.
Sure, it's got its light-hearted humour and pretty dragons, but there are also dark themes in this film which include death, mutilation (maybe exaggerating there) and even mind control. (NOT exaggerating there.)
These sorts of things could potentially terrify some young kids, and when it originally came out in cinemas there were even some parent complaints that they had to leave because the film was too frightening for their child.
That being said, this film seems to appeal to most other ages, with a huge fan base ranging from 10-year-olds to people in their twenties and older. It can easily keep most adults and teenagers engrossed as well as children, because of the exciting action and adventure. There are also more mature - even though not frightening - themes that could potentially click with adults more easily than children. For example, a reunion scene between a man and his wife after being apart for 20 years is just as sincerely heartfelt as any similar scene would be in live action. There's no false-feeling instant happiness, but raw emotion that animated films aimed at kids are sometimes too frightened to show. This is what I think can appeal to an adult audience properly, instead of just being some kiddie cartoon for the children.
The lifestyle of a person whom might enjoy How to Train Your Dragon 2 would obviously be someone who enjoys watching films. Maybe even that can be narrowed down further, to a person who is an avid fan of animated films. Another way we can narrow THAT down is to say said person could be a dedicated DreamWorks fan.
This person could be someone who loves to go to the cinema, and has plenty of free time to do that. Or they could have a huge DVD collection which they needed an addition to.
They could be a parent whose child desperately wanted to see it, and ended up quite enjoying it themselves. There is quite a varied idea of the stereotypical lifestyle of a person who'd enjoy this film, only that they'd have to have the free time to be able to want to watch it.
The target audience for any big film are people with enough disposable income to be able to afford to see the film in cinema, or buy it on DVD, or rent it digitally or however they would get it. If their spending power allowed them enough disposable income, their NRS (National Readership Survey) grade would be somewhere in the ABC1 category.
The NRS grading system is a socio-economic system that grades people according to their income and career. The sections go as follows:
Uses and Gratifications
The most obvious use of How to Train Your Dragon 2 is escapism. It's not real life, it's clear fantasy and adventure, and it allows the viewer to escape real life temporarily and relax.
Because it has a large fan base it can also be used for building personal relationships. (Surprisingly for some, it has a very large fan base, ranging from 12-year-olds to young adults in their twenties, both male and female.) There are fans on most social networking sites like Tumblr and Instagram. This means fans can communicate with each other and meet other people who are fans of the film and franchise, therefore building personal relationships.
For younger children, HTTYD 2 can also be used for surveillance. It's a classic tale of good against evil, like in most animated films. This means children find out information about how we have to side with the "good" people as opposed to the "bad" people. Most animated films have an aspect of surveillance as they nearly always have a moral of some sort to teach to children.
There isn't really any sort of gender-bias as to the audience for this film. It's a family movie, meaning dads and sons, and mothers and daughters too. It's got aspects of genres that boys usually prefer - like the action - and a little bit of romance, too, for stereotypical girls - and also themes both genders can get excited about like adventure and fantasy. It doesn't sexualise the female characters (FAMILY film...), but also doesn't show the protagonist - the hero - to be some indestructible guy who will always be able to save the day. There are really no gender-specific preferences to this film, as its themes, characters and story can easily appeal to anyone.
In terms of age, a person could look at the poster, trailers and merchandise for this film and instantly label it as a kid's film. However, there are certain aspects of this film that lead me to think it's not so much just kids but families with older children.
Sure, it's got its light-hearted humour and pretty dragons, but there are also dark themes in this film which include death, mutilation (maybe exaggerating there) and even mind control. (NOT exaggerating there.)
These sorts of things could potentially terrify some young kids, and when it originally came out in cinemas there were even some parent complaints that they had to leave because the film was too frightening for their child.
That being said, this film seems to appeal to most other ages, with a huge fan base ranging from 10-year-olds to people in their twenties and older. It can easily keep most adults and teenagers engrossed as well as children, because of the exciting action and adventure. There are also more mature - even though not frightening - themes that could potentially click with adults more easily than children. For example, a reunion scene between a man and his wife after being apart for 20 years is just as sincerely heartfelt as any similar scene would be in live action. There's no false-feeling instant happiness, but raw emotion that animated films aimed at kids are sometimes too frightened to show. This is what I think can appeal to an adult audience properly, instead of just being some kiddie cartoon for the children.
The lifestyle of a person whom might enjoy How to Train Your Dragon 2 would obviously be someone who enjoys watching films. Maybe even that can be narrowed down further, to a person who is an avid fan of animated films. Another way we can narrow THAT down is to say said person could be a dedicated DreamWorks fan.
This person could be someone who loves to go to the cinema, and has plenty of free time to do that. Or they could have a huge DVD collection which they needed an addition to.
They could be a parent whose child desperately wanted to see it, and ended up quite enjoying it themselves. There is quite a varied idea of the stereotypical lifestyle of a person who'd enjoy this film, only that they'd have to have the free time to be able to want to watch it.
The target audience for any big film are people with enough disposable income to be able to afford to see the film in cinema, or buy it on DVD, or rent it digitally or however they would get it. If their spending power allowed them enough disposable income, their NRS (National Readership Survey) grade would be somewhere in the ABC1 category.
The NRS grading system is a socio-economic system that grades people according to their income and career. The sections go as follows:
- A - Higher managerial, administrative and professional
- B - Intermediate managerial, administrative and professional
- C1 - Supervisory, clerical and junior managerial, administrative and professional
- C2 - Skilled manual workers
- D - Semi-skilled and unskilled manual workers
- E - State pensioners, casual and lowest grade workers, unemployed with state benefits only
Uses and Gratifications
The most obvious use of How to Train Your Dragon 2 is escapism. It's not real life, it's clear fantasy and adventure, and it allows the viewer to escape real life temporarily and relax.
Because it has a large fan base it can also be used for building personal relationships. (Surprisingly for some, it has a very large fan base, ranging from 12-year-olds to young adults in their twenties, both male and female.) There are fans on most social networking sites like Tumblr and Instagram. This means fans can communicate with each other and meet other people who are fans of the film and franchise, therefore building personal relationships.
For younger children, HTTYD 2 can also be used for surveillance. It's a classic tale of good against evil, like in most animated films. This means children find out information about how we have to side with the "good" people as opposed to the "bad" people. Most animated films have an aspect of surveillance as they nearly always have a moral of some sort to teach to children.
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