In terms of media and technology, convergence is the merging of different mediums rather than them staying separate. An example is television and e-media: it's becoming more and more common for websites to be able to be accessed on a television as well as a computer.
Technological convergence is when technologies come together which provides new services for the audience, like smartphones: these can act as both a phone and a computer that can access the internet.
How the Product Reaches the Audience
This is how the film gets to us. Ways we can watch a film include:
- In the cinema
- On a television
- On a laptop
- On a phone
- On a tablet
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